Brand assets

The assets on this page are the current, official brand assets for Yorkshire Cancer Research. Please use these whenever visually representing Yorkshire Cancer Research. 

If you have any questions or need files in other formats, please email hello@ycr.org.uk

Our primary logo is made up of the charity's name (logotype) and a white rose (brand mark). Both sit on a blue background with a rounded right-hand corner (brand block).

Use the official primary logo wherever possible to give maximum impact. Stacked and extreme landscape versions are only to be used in specific circumstances.

Important notes on logo usage:

• Do not re-create or alter the logo in any way.
• Do not replace any of the colours in the logo.
• Do not skew, rotate or distort the logo.
• Do not remove the brand mark or separate it from the logotype.
• Do not change or amend the logo with any other fonts, weight or case.
• Do not replace, alter or redraw the brand mark in any way.
• Do not remove the logotype and brandmark from the blue brand block (the logotype and brandmark should never be divorced from the brand block and placed directly onto an image).

When creating content relating to Yorkshire Cancer Research, always use the official logo and colours. AI-generated recreations, redraws or approximations of the logo should not be used.

If the AI platform you are using recreates the logo incorrectly, you can prompt it to use the official logo and/or upload the correct logo into the chat.