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Planning for financial stability in an uncertain world

Jo Mornin

By Jo Mornin, Director of Finance & Corporate Services

There are four words that increasingly define the environment charities are operating in, and they’re reshaping how we think about long-term financial stability:

Volatility. Uncertainty. Complexity. Ambiguity.

Together these forces create a world known as VUCA, where income streams can fluctuate, costs can rise unexpectedly, and external pressures can shift with little warning. 

For a charity such as Yorkshire Cancer Research, these factors can affect the cost of delivering long-term clinical trials, the availability of equipment, the financial pressures felt by our NHS partners and how likely people are to give to causes.

The world economic or business forecast is constantly changing

Preparing for what comes next

Charities not only need to survive uncertainty but also need the resilience, agility and confidence to continue delivering impact through it. 

This is why scenario planning is so important. By looking ahead at a range of possible futures, we can stay prepared, resilient and ready to meet the needs of people in Yorkshire.

Planning for several versions of the future helps us understand how economic, political or social changes might affect the cost and delivery of the research and services we fund, as well as the overall financial stability of the charity.

This ensures Yorkshire Cancer Research can continue funding pioneering research and services across our region, even when the world feels unpredictable.

How we plan for different futures

Our financial planning has always been guided by one golden principle: we only commit to funding work we can support from start to finish.

Here are the principles that make the biggest difference:

Scenario planning as standard
Building multiple views of the future, from optimistic to stressed, helps us anticipate risks, protect essential clinical trials and services, and act early when conditions change.

A strong reserves strategy
Reserves are essential to financial stability and safeguarding our long-term programmes, giving us space to navigate uncertainty without compromising our mission. By setting aside the funding needed to support programmes throughout their lifespan, people with cancer can keep benefiting from the services and clinical trials they rely on.

Diversified and well-modelled income
Understanding the reliability of each income stream and actively managing volatility keeps us ahead of potential shocks, especially in areas like investments and fundraising.

Excellent governance
Realtime insights, transparent reporting, and strong financial oversight allow leadership teams and Trustees to make confident, timely decisions.

Organisational agility 
Resilience is required across the whole organisation. Flexible operating models, empowered teams, and the ability to pivot quickly all contribute to long‑term stability.

Regular modelling and testing
By challenging our assumptions and modelling the impact of extreme events, we strengthen our readiness for whatever comes next.

Leeds Lung Health Check image

How this approach supports our mission

With thoughtful planning, strong governance and a forward-looking mindset, financial stability is achievable.

This stability helps us continue taking action today to prevent, diagnose and treat cancer more effectively in Yorkshire, strengthening our ability to:

  • Support long-term clinical trials and services
  • Respond quickly when new evidence or opportunities arise
  • Stay financially robust through periods of change
  • Make decisions based on what will save or improve the most lives in Yorkshire

Your support helps make this work possible. Every donation helps us plan ahead with confidence and continue funding research and services that change lives.

Yorkshire Cancer Research volunteers

Looking ahead

For more than 100 years, Yorkshire Cancer Research has been here for people across our region. We’ve navigated periods of uncertainty before, and we will continue to do so, always with the needs of people in Yorkshire at the heart of our decisions.

Thank you for helping us build a future where more people live longer, healthier lives, free of cancer.